RAY NAZARZAI, REALTOR®
eXp Realty, Brokerage
A thoughtful, analytical approach to pricing, marketing, and negotiating — built around current OREB data, professional preparation, and the specific realities of the Kanata and Stittsville markets.
Free No obligation Written report within 48 hours
Fluent in: Kanata Lakes · Beaverbrook · Bridlewood · Glen Cairn · Stittsville · Jackson Trails · Fairwinds · Fernbank · Morgan's Grant · Katimavik-Hazeldean
Selling a home in 2026 isn't what it was in 2021. The market has cooled from the frenzy, and that means the cost of getting it wrong has gone up.
In the overheated market of a few years ago, overpriced homes often sold anyway — eventually, and sometimes above asking. That environment rewarded optimism and punished caution. But in a balanced market, the math is different. An overpriced home doesn't just sit — it accumulates days on market, it gets stale, it loses the momentum that comes from buyer urgency. And when the price finally drops, you're not just behind where you started — you're behind where you should have been.
This is the environment where a disciplined, data-driven approach matters most. Not because it guarantees a perfect outcome — no approach does — but because it's the approach most likely to protect your interests, minimize your stress, and get your home sold at the price the market will bear.
If you're thinking about selling in Kanata or Stittsville, the first step isn't deciding whether to list. It's understanding what your home is actually worth in the current market, and what a thoughtful, defensible selling strategy would look like for your specific situation.
That's where I start. Not with a listing pitch. With an honest conversation about the data.
Three principles that guide every listing I take on.
Your list price is not a feeling. It is a defensible number built from 60–90 days of recent OREB sales within a 2-kilometre radius of your home, adjusted for square footage, lot, finishes, and current absorption rate. You'll know the logic, the comparable set, and the reasoning — before any sign goes in your lawn. That transparency is the foundation of every good sale.
Buyers make decisions in fourteen seconds of scrolling. Professional photography, video, staging consultation, floor plan, MLS optimization, targeted digital advertising, and inclusion in the monthly Kanata-Stittsville market report — all of it is non-negotiable, because second-rate marketing costs you qualified buyers you'll never even meet.
Most of the value in selling a home is invisible and happens at the negotiation table. The difference between accepting the first reasonable offer and engineering a second, stronger one is often $15,000 to $40,000 on a Kanata-Stittsville home. That is the work a seller is paying a professional for, and that is the work I take seriously.
A clear, transparent process from analysis to closing.
Comprehensive market analysis and pricing strategy based on real OREB data.
Professional photography, staging consultation, and MLS optimization.
Strategic launch with digital marketing, social media, and network exposure.
Coordinated showings and skilled negotiation to maximize your sale.
Seamless closing coordination with lawyers, movers, and all final details.
Every listing receives this full suite of professional services — because second-rate marketing isn't an option.
HDR photos that showcase every detail of your home in optimal light.
Immersive video walkthrough for maximum buyer engagement.
Stunning aerial views that capture the full property and neighbourhood.
Professional floor plans with accurate square footage.
Interactive 3D walkthrough for remote buyer tours.
Keyword-rich listing copy designed to maximize visibility.
Targeted social media and online advertising campaigns.
Direct outreach to qualified buyers in my network.
Inclusion in monthly Kanata-Stittsville market report.
Eye-catching yard sign with unique property web page.
Feature sheets and promotional materials.
Maximum exposure through buyer agent network.
January 1 – March 31, 2026 · Source: Market Insights MLS® data
Closed sales, January through March 2026.
The same quarter, the two markets compared directly.
| Metric | Stittsville | Kanata |
|---|---|---|
| Homes sold (Q1) | 95 | 298 |
| Median sale price | $715,000 | $626,900 |
| Average sale price | $772,574 | $682,387 |
| Median sale-to-list | 98% | 98% |
| Sold above list | 10.5% | 10.1% |
| Median days on market | 23 | 25 |
| Active listings | 185 | 445 |
| Total dollar volume | $73.4M | $203.4M |
When a seller asks about commission, they're asking the right question — but usually framing it wrong. They're asking "what percentage?" when they should be asking "what does a full-service agent actually deliver that justifies the fee?"
Here's the math that matters: On a $600,000 home, a 1% commission agent closing at 95% of list ($570,000) nets you $564,300 after commission. A full-service agent closing at 100% of list ($600,000) nets you $588,000 — $23,700 more, even after paying full commission. The 1% agent isn't cheaper. They're just worse at their job.
Full-service commission covers:
The agents who advertise 1% or flat-fee commissions are often the same agents who take twice as many listings, spend half as much time on each one, and don't have the expertise to negotiate the offers they do receive.
I'm not the cheapest agent in Kanata or Stittsville. I'm the agent who works hard to make sure your home sells for what it's actually worth.
Honest feedback from real clients.
Ray knew the Stittsville market better than any agent we'd spoken to. He walked us through every comparable sale in Jackson Trails, helped us understand what a fair offer looked like, and negotiated us a home at $22,000 under asking in a tight market. Professional, calm, and always honest.
J. & M. L.
Kanata
We were first-time buyers and admittedly nervous. Ray's process was structured, his communication was clear, and he never pushed us. He treated our $650,000 decision with the weight it deserved.
A. T.
Stittsville
Ray helped us navigate a rental situation that had become complicated. His advice went beyond what any agent needed to give, and it saved us real money. When we're ready to buy, there's no one else we'd call.
D. & K. P.
Kanata
When I speak with homeowners thinking about selling, one thing comes up consistently: uncertainty. The market in 2026 is neither the frenzy of 2021 nor the stagnation some headlines suggest. It is a balanced market, and balanced markets reward discipline.
My approach is built on three beliefs. First, that a list price is a strategic decision, not a guess — and the OREB data available to us today is more than precise enough to support defensible pricing on any home in Kanata or Stittsville.
Second, that the marketing plan matters. Buyers decide in seconds, and a home presented poorly is a home that leaves money on the table.
Third, that a client is a long relationship, not a transaction. The agent who rushes a sale, hides information, or mis-prices a home to win a listing is the agent that client warns their friends about. That is not the business I am building.
If you are considering selling in Kanata or Stittsville — this year, next year, or simply thinking about what it might look like — I would welcome the opportunity to walk through what your home is worth in the current market, and what a disciplined selling plan would look like for you specifically.
No pressure. No sales pitch. Just the data and a clear conversation.
Common questions about selling in Kanata and Stittsville.
A free guide for homeowners considering selling in Kanata or Stittsville. Includes the OREB market analysis framework, the 7-day pre-listing preparation checklist, and the pricing decision matrix I use with every client.
Download the Free GuideInstant download · No email required
A complimentary written analysis of your home's current market value, based on recent OREB sales in your specific sub-neighbourhood.
Written analysis of your home's current market value
Comparable-sales report from past 60–90 days
Honest assessment of the current selling climate
A conversation about your plans — no pressure
Report delivered within 48 hours · Free · No obligation
Prefer to talk first? Call or text 613-858-9570